“All are important,” the manager replied. “We have to achieve all of them.”
Another employee said, “Sometimes, we get surprises and it may not be possible to achieve everything.”
“Yes,” added another, “and some are in conflict. When there is a quality issue, do I fix the glitch and miss the on-time; or do I ship on-time, knowing the product may be returned?”
The manager stated, “I expect you to make every effort to achieve all of the objectives.”
The manager’s comment shut down the discussion but did not address the issue. No one believes all of the objectives are equally important. To paraphrase a quote from George Orwell’s novel, ANIMAL FARM, “All of the objectives of the department are equal but some of the objectives are more equal than others.”
For an agricultural promotion, a state representative said, “We are Number One in egg production but not Number One in chicken production. You can’t be Number One in both of those.”
We achieve great things by laser-firing our efforts toward being good at one thing at the time. “If you chase two rabbits, you will not catch either one,” states an old proverb.