Mr. Wassermann, who looked, dressed and talked like a leader announced in an all-hands meeting, “Our goal is to be number one in our industry. We have a plan for increasing sales by twenty percent next year and we are going to double our revenue in three years.”
Wassermann refurbished facilities, ordered new technology, redid the landscaping, painted everything and transformed meetings into motivational speeches.
Year One sales increased only five percent; Year Two sales increased three percent. Midway through Year Three, the board removed Wassermann.
Wassermann had a dreamy and unrealistic view of what he could accomplish. Pie-in-the-sky visions are not enough for success; reality engulfs them in a beat down. No matter the enthusiasm or the charisma, leaders cannot perform miracles simply by announcing they are going to perform a miracle.
Leaders who try to go from worst to first overnight get too far ahead of reality. The team soon loses focus and commitment wanders. Frustration follows. Bickering, blaming and covering up sap energies. If you are in tenth place, figure out how to get to ninth place and then learn how to be a little better the next year.
As the late Will Rogers said, “If you are riding ahead of the herd, take a look back every now and then to see if it is still there.”